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Many companies now use pay per click advertising like Google adwords to drive traffic to their sites and so increase sales or enquiries. Pay per click is fine but should only be part of the strategy. We concentrate on the other part, the search engines' main results, for several reasons; first, these results are trusted more by browsers and are so more valuable; second, one can reasonably target a host of keywords and third, once you have spent your budget on pay per click you disappear.
Each of our search engine optimisation projects is
different - it takes your existing site as a starting point. We
will study your site, look how it is built, ask you which words
you are after, present a listing of the results you are getting
for those keywords at present, propose alternative keywords based
on how many searches are being conducted for the words and how many
pages are competing, and then we'll change the code that produces
your site to make it attractive to the search engine spiders. Lastly
we'll manually surrender the site to the engines and the directories.
If you want to drive more traffic to your site and more enquiries to your business please contact us on 0207 538 8105. There is no charge for our initial advice. |
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