Footwear photography
“What a great method of photographing our products.
Not only has this saved us time and money spent on expensive photo shoots we can now manage this in-house. The box gives us a good, quality image which we need to get new products instantly online!”
Caroline Guffogg, Sock Shop
The larger PC Controlled Studio is already popular in the footwear industry. Companies like Jimmy Choo, Clarks, Kickers and online stores use a box.
Different footwear companies use the box in different ways. Some use it to capture images for their e-commerce site - the webmaster takes the images rather than relying on external photographers. Other footwear companies have bought several boxes and put them in the warehouse. From there on-line auctions are run for individual pairs of end-of-line stock. In this case the people taking the pictures are not image professionals. Allternatively the box is used to create images for Look Books. In this case high resolution images are required and the box is used by a graphical artist.
The size of the box means both shoes and boots can be shot inside the box. Take a look at the type of shots you can be taking.
All the images you see here have all been resized and optimised for the web so its easier for you to have a look at the varity of subjects.
